In SEO optimization their are various tag available like title,header,meta tag,alt tag and more. Many of SEO people use these tag in on-page optimization as i observed that many people ignore the alt tag as they don’t know the importance of IMG Alt tag in SEO.
I want to share one of my SEO project experience with you. Recently i got one project. In that many high search volumekeywords involved. As per my SEO Knowledge i was created pages for that targeted keywords and optimized that pages. But one problem was came out that all these keywords are ranked with home page only not inner pages that i was created for that targeted keyword. I did all the off-page optimization for that inner pages like link building,article submission etc but result was the same only home page came in Ranking but position of ranking is above 40 and we know all Clients want top 10 ranking. Then i was study the site home page and check all the tag then i realized that i forgot to optimized alt tag and that site many arrows but that arrows came through CSS hence unable to add the alt tag in that. After that with help of Web designer i added arrow image for that and optimized all img tag related to the keyword where link has been placed.
Format of ALT tag
<a href="linkname.html"><img src="images.png" alt="Write your target keyword and their variation" border="0"/>
After this changes i have seen that my keyword ranking improving with little help of off page optimization and finally i Achieved top 10 Ranking for my SEO Project.
Now i can say that Alt tag is very powerful in on-page optimization. So don’t neglect Alt tag and improve your ranking in Google search engine